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EU tire sales to undergo digital transformation
The digitalization of tire sales from the 1990s is now gearing up for digital transformation. The digital future of the EU tire sector, with its steady progress in digitalization, is now robust and ready for the digital transformation. With 50.5 million tires sold in Germany out of the 207.5 million units sold in Europe, the Cologne tire fair from 9th to 12 June could be the game-changer for the digital future of the EU tire market. Read the rest of this entry »
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